How EVERMIRA approaches ethics

Consent above all

The priority is the person’s own consent during their lifetime: this is the cleanest option ethically. For posthumous use, confirmation of the executor’s rights and the family’s consent are required. Without this the AI features are simply unavailable — the restriction is built into the product, not left to the user’s conscience.

AI transparency

An AI copy is always marked as a simulation and never pretends to be a living person or the departed themselves. We are against deepfakes and any form of deception, even where technically possible. Honesty matters more to us than effect.

Care, not retention

We do not use dark patterns and do not profit from grief. The service has a gentle farewell mode that helps to let go rather than to attach, and psychological-help resources are free and open to all. The goal is to support healthy grieving, not to retain a user at any cost.

Control stays with people

The family can restrict, pause or delete an AI copy at any time — technology obeys people, not the other way around. Memory is preserved in the process; only the simulation disappears. These principles are not an add-on but a condition of the service’s existence.

• Priority is consent; otherwise AI is unavailable.
• A copy is always marked as a simulation.
• Farewell mode and free help resources.
• The family controls the copy at any time.